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  • Benedict Okoekhian

Grundfos launches new brand promise and tagline - possibility in every drop


Grundfos is a leading global manufacturer of pumps and pumping systems, known for their innovative and reliable products. Recently, the company unveiled its new brand promise and tagline: "Possibility in every drop."


This statement reflects Grundfos's commitment to empowering their customers and communities to make the most of every drop of water and energy. Speaking at the launch event in October 2022, Ulryk Gernow, (COO, Grundfos) noted that "Possibility in every drop inspires all of us to respect, protect and advance the flow of water. To find new solutions and create impact in ways big and small."


Grundfos pumps are used in a wide range of applications, from domestic water supply to industrial processes and wastewater treatment. The company's pumps are known for their efficiency and durability, which helps customers save water and energy, reduce costs, and protect the environment.


The new brand promise and tagline are a testament to Grundfos's commitment to sustainability and innovation. The company has a long history of investing in research and development, and has developed a range of advanced technologies to optimize the performance of its pumps. For example, Grundfos's intelligent pump control systems use advanced algorithms to adjust the pump's speed and flow rate to meet the changing demands of the system, which helps to reduce energy consumption and costs.


Grundfos is also committed to social responsibility and supports various initiatives that aim to improve access to clean water and sanitation around the world. The company's "Water for the World" program has helped to provide safe drinking water and sanitation to millions of people in developing countries.


In conclusion, Grundfos's new brand promise and tagline, "Possibility in every drop," reflects the company's commitment to empowering its customers and communities to make the most of every drop of water and energy. With its innovative and efficient pumps and its dedication to sustainability and social responsibility, Grundfos is helping to create a brighter and more sustainable future for all.



As your Grundfos authorized distributor and certified industry partner for Nigeria, DEEPEE is always ready to collaborate with your team and engineers to provide sustainable water solutions with one goal in mind: that together will we unlock the infinite possibilities that every drop contains.


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